Known for the treatment of joint and muscle inflammation, arnica is also suitable for trauma, stretching and insect bites and for these reasons, it is commonly used in the production of creams, gels and essential oils.
An incorrect assignment of species determines a fraudulent communication of the product in terms of nutrition, quality and geographical origin without underestimating the sustainability and economic aspects.
The use of herbal products in the cosmetic and pharmaceutical fields is an increasingly widespread and appreciated practice. In recent years, the phytotherapeutic market and the natural cosmetic market have undergone a strong increase. The first saw growth of 6.4% and is worth 2.5 billion today, 10% of the turnover of the pharmaceutical market, while the second, for example in Italy, covers more than 10% of the Italian cosmetic market, with a value of 1,050 million euros (Cosmetica Italia Beauty report 2018).
In the area of public health and food safety, allergies and intolerances are topics of great interest. Consumers are particularly sensitive to these aspects and pay a lot of attention to what they buy. Those who deal with restaurants, on the other hand, must be able to protect customers who have particular needs fed by giving them precise information.
A positive influence on the development of this sector derives undoubtedly from the adoption of a healthier lifestyle by an increasing number of consumers. A change that translates into the purchase of high quality products and a particular attention to their organoleptic characteristics.
On Wednesday 30th January 2019, the meeting for the presentation of the results of the BambApp (Italian only) project will be held at the Regione Piemonte building. On this occasion it will be possible to discuss the data obtained, verify the level of diffusion and evaluate the potential of invasiveness of the different species of bamboo present in the Piemonte and Val D’Aosta areas.