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Tracing the supply chain of medicinal herbs, from the field to the shelf, with the help of DNA.

According to data published by Persistence Market Reasearch, the market for plant food supplements in recent years is undergoing a sharp increase, so much so that it is estimated that in 2025 this could be worth around 65 billion dollars.

A positive influence on the development of this sector derives undoubtedly from the adoption of a healthier lifestyle by an increasing number of consumers. A change that translates into the purchase of high quality products and a particular attention to their organoleptic characteristics.

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